Prime Time International, Inc. is a produce farmer in the Coachella Valley with ranches throughout California and Mexico, but with a single main headquarters in Coachella, CA with offices for over 45 employees. Their existing two suites had been in existence without change for nearly 15 years. Their acquisition of a third adjacent suite for a total of 11,000sf of office space prompted a total redesign of their public image and office organization in an effort to create a new, fresh, and updated identity for a farming company in the 21st century. Inspiration for colors, graphics and materials came from their main crops. The new reception area found its inspiration in a crate of bellpeppers while floor to ceiling graphics throughout create "windows" into the fields.